Path 01 · Shop
I want to shop smarter.
Save money and earn cash back on the products & brands you already use — plus unlock exclusive brands you can't get anywhere else.
Shop now 25+ years of coaching
Helping people build careers & financial securityfor over 25 years.
Two paths. One trusted guide. Whether you want smarter shopping and real cash back, or you're ready to build a business that pays you like an owner — I'll walk it with you.
10,000+ shoppers coached
Featured with Market America / SHOP.com
Motives® CosmeticsIsotonix® HealthGoTrim®nutraMetrix®WebCenters®Debt Shredder™SHOP.com
About Penny
A coach who's actually walked the road.
For more than 25 years I've been coaching everyday people — moms, teachers, retirees, side-hustlers, dreamers — into careers and cash flow that fit the life they actually want. My work is built on one belief: security shouldn't be a lottery ticket. It should be a repeatable process anyone can learn.
Through Market America and SHOP.com, I've helped thousands turn everyday spending into real income, and I've mentored a team that has generated millions in careers spanning wellness, tech, non-profits, and finance.
25+
Years coaching
10K+
Shoppers coached
$M+
Team earnings
6
Industries served
The two paths
Which path is right for you?
Pick the one that matches this season of your life. You can always add the other later.
Path 02 · Biz
I want to be an entrepreneur.
Build financial security & freedom with a team that has made millions across wellness, tech, non-profits and more. I'll coach you from day one.
Learn moreThe coaching
What working together looks like.
My coaching blends practical business systems with the mindset shifts that make them stick.
1:1 mentorship
We meet regularly, set targets, and unblock what's in the way. No fluff, no scripts.
Proven playbooks
The exact systems my team has used to build multi-generational income streams.
A community that shows up
Join a network of coaches, mentors, and friends who celebrate your wins.
"Penny gave me the systems and the belief. I replaced my salary within a year and I'm still just getting started."
Maria K. — Team member since 2019
Stories
Real people. Real momentum.
"I started with cash back on things I was already buying. A year later, I was coaching my own team."
Danielle R.
Nurse → Full-time entrepreneur
"The Debt Shredder plan Penny walked us through changed our entire family's future."
Marcus & Jen
Debt-free in 18 months
"She helped me structure a giving program that funds real work in my community every month."
Priya S.
Non-profit founder
Newsletter
Get the coaching notes in your inbox.
Local events, new brands, career openings, and honest coaching notes — a few times a month. Never spammy.
Let's talk
Schedule an informational interview.
Twenty minutes, zero pressure. Bring your questions — I'll bring 25 years of answers.
A real conversation, not a sales pitch
Clarity on which path fits your life right now
Next steps you can actually take this week